Human Rights Essays Refugee Crises

Human Rights Essays Refugee Crises Are Refugee Crises inevitable in today’s world? Discuss by reference to UK examples? Human Rights. Refugee crises have increasingly become a problem in today’s modern day society. There are several reasons that have contributed to this situation namely global inequalities, people fleeing persecution and regimes, people fleeing from violence and outbreak of wars. Recent examples include the Kosovan refugees who were forced from their homes by the conflict with the Balkans; Columbian refugees on exile due to drug syndicates; genocide in Rwanda; Afghan, Iraq and Iran refugees fleeing regimes etcetera. The results of these are that many and thousands of refugees will seek protection from the Western society and their neighbouring countries. International aid efforts by individual countries and International voluntary organizations have been at the forefront in attempting to provide assistance. These efforts have sometimes been compromised and conditions for refugees have been seen to deteriorate as resources available sometimes exceed demand. The aim of most international Commu nities has been to ensure that they deliver effective protection and relief to all refugees. The role of the Red Cross as a voluntary relief organisation is to offer shelter and food to people who would otherwise be homeless. The United Kingdom saw an unexpected infiltration of Kosovan refugees, especially illegal immigrants and asylum seekers during the 1990s. Thousands of refugees were drawn to the Calais Port in France through to the Channel tunnel through the Euro tunnel and eventually to Britain. The renowned Sangatte camp was commandeered by the French Government to deal with the increasing number of Kosovan refugees arriving at Calais. Before the Sangatte camp was opened, refugees were sleeping on beaches, parks and on the streets. The sangatte camp was previously a warehouse for equipments during the construction of the Eurotunnel which was later converted into a camp to hold refugees. The effect of this was that many began to target the tunnel itself hiding and boarding trains heading for Britain and other European Countries. Mass illegal immigration began to the United Kingdom of which the Eurotunnel prevented 18, 500 of them from reaching Britain between January 2001 to June 2001. In January 20 01, gangs of Romanians were detained for tampering with railway signals to stop trains so that they and other asylum seekers could climb aboard the trains. A main consequence of the refugee situation which has aggravated a crises is the resultant clashes between ethnic groups amongst refugees example Afghan and Kurdish refugees. In April 2001, an Iraqi Kurd was stabbed and left to die when he was involved in a fight with other Kurds. In May 2002, a riot broke out at Sangatte Camp following announcements to tighten security due to problems caused by refugees at the Channel tunnel. The Red cross who were there to help refugees and provide assistance were eventually forced to withdraw from Sangatte and the Camp was eventually closed down by March 2003. Macaedonia and Albania were countries which have had to deal with an influx of refugees at some stage from Kosovo. Refugees continued to leave Kosovo for Macedonia, where there were received by host families. Relief efforts were made such provisions for camps etcetera. Lack of co-ordination and coherence caused by excessive numbers of refugees in Macedonia and Albania led to desperate overcrowding, unpleasant conditions, threats of diseases, and threats for the welfare of the refugees. Relocation and evacuation to neighbouring countries became inevitable. According to Mr Guy Goodwin-Gill, â€Å"refugees have come to be seen as objects or problems rather than individuals with rights†. The result of the refugee crises is that many countries particularly wealthy western societies seek to deter asylum seekers and migrants. Detention camps are becoming increasingly adopted. Similarly, Rachael Reilly conceded that â€Å"European Countries, as well as North America and Australia have systematically diluted their responsibilities towards refugees over the past ten to fifteen years†. Many also argue that the rights of refugees are being compromised and encroached upon due to factors, some of which include â€Å"offshore-processing† of refugees- a process in which foreign governments geographically closer to States with refugee crises take in those fleeing to Great Britain in exchange for financial compensation; imposition of visa requirements; refusal of entry of asylum seekers in cases of generalizes civil conflict such a s Columbia; the transfer of the responsibility for protection of refugees onto poorer States in Europe where less protection can be afforded. In June 2000, the UK proposed a major overhaul of the 1951 Refugee Convention. Measures and actions such as these lead to nationals of European Countries becoming increasingly xenophobic and hostile. Governments have also shown that they are more concerned with protecting their territories from the influx of immigrants, asylum seekers and refugees rather than human rights of those people. Some have argued that global economic systems and international debt creates a world where many are poor; conflict arises and human rights abuse is predominant. Globalisation increases the gap between the rich and the poor. Others argue that the problems are due in large part to the actions of developed states such as unethical foreign policy and arms trade. An innovative move by the United Nations is on the agenda for implementation. It will seek to respond to criticism on the slow reaction to refuge crises. The United Nations plan rapid reaction aid which will involve aid workers who will be deployed to attend refugee emergencies. The purpose of this is to provide some initial protection for civilians fleeing internal conflicts who are susceptible to violent attacks and killings. This move is being supported by the united Kingdom, United States of America and some Scandinavian countries. These countries are prepared to finance the project and get it up and running. The idea behind the project is to deter violence from the perpetrators who will know that their actions are being watched through the mere presence of the deployed workers. It is anticipated that a list of workers will be made available in ninety-six hours in these times of emergencies. The 1951 United Nation Convention on refugees is the key legal document in defining who is a refugee, explaining their rights and defining the legal obligation of states. The United Nations High Commisioner for refugees mandate is to provide international protection to refugees and facilitate solutions to the problems of refugees. This encompasses supervision and the application of the above-mentioned 1951 Convention. In conclusion, the trend for refugees seeking protection away from their homes is seen as a dilemma in some western states including Britain. There is a conscious effort to protect rights of these individuals but the difficulty arises where this has to be balanced with the right to protect its territory. Measures have been introduced which arguably encourage xenophobia and hostility to these refugees. Poorer neighbouring states, which were initially quite welcoming of refugees, are now being squeezed beyond capacity and their citizens are becoming increasingly xenophobic. National states and governments including international communities that aim to address the current trend of refugee crises are drawing up measures that are innovative. It has now been recognised that root causes such as poverty and global inequalities should be identified and corrected where possible prior to escalation to emergency situations leading to people fleeing their countries. Richer Countries in the West are seeking to address poverty in third world countries and summits on the topic are being held in order to come up with a long standing solution that will fundamentally serve to potentially benefit all nations as a whole. BIBLIOGRAPHY Ager, A, Refugees: Perspectives on the experience of forced migration: London (1999) Cassell Academic Danieli, Y., Rodley, N. Weisaeth, L. (Eds.) (1996). International responses to traumatic stress: Humanitarian, human rights, justice, peace and development contributions, collaborative actions and future initiatives. New York: Baywood Publishing Company. UNICEF UK NEWS REFUGEE ACTION PUBLICATIONS www.reuters.co.uk www.timesonline.co.uk

Armchair Economist book report Essay -- Steven Landsburg

Economic theories are as wide as an economist's vision to think. In the Steven Landsburg book The Armchair Economist - Economics and Everyday Life, Landsburg takes many of these economic theories and relates them to everyday type scenarios and makes them understandable to a beginning economist. He breaks his book into six sections each relating to different types of economics, from personal to national theories. Landsburg talks about the power of incentives in his first chapter. What he is referring to is how incentives drive peoples decisions to do things in life. He makes an analogy that Seatbelts kill. This statement refers to the added protection one gets from wearing a seatbelt, which will entice someone to take greater risks while driving a vehicle. We as consumers are bombarded with incentives everyday in the market place. Incentives, come in all forms, sale prices, free-bees, coupons. Incentives are designed to make you do something NOW instead of putting it of until later. Incentives are not always a good thing, such as in today?s housing market. Homebuyers were offered sub-prime and zero percent interest rates to purchase homes. This allow buyers to buy a bit more home than maybe they were qualified to get. Buyers made these decisions at the time because they looked safe, but in the long run many of these buyers have had to give up these homes due to bank foreclosure. Landsburg also talks about maximizing our efficiencies. He relates this theory into an idea of why Rolling Stones concerts always sell out. Is it because they play good music? Maybe. Most likely it is because its tickets are priced right. Pricing tickets is a theory of Supply and Dem... ... that can be manipulated or misleading. Since this is the measure of all things in the market place there are time where something will not qualify for that. For example, If my moms water heater went out, she could pay the money to have a plumber come and remove and install a new one. The money spent on that would increase GNP. On the other hand if she had her husband do the work the money not being spent on the installation is not going into GNP. This is called household production, which GNP omits. > > There are many ideas and topics in Landsburgs? book that were covered throughout the semester. As you can see in just the few topics that I chose to go into economics hits everyone everyday. If we are making decisions on what to eat what to wear or how to spend our hard earned money, it all affects economics and economic effects us.

The Indus and Aryan Civilizations, and the Maurya and Gupta Empires in India

The Indus and Aryan Civilizations The Indus civilization, an ancient civilization in South Asia, existed from about 2700 to 1750 BC. It is sometimes referred to as the Harappa civilization; one of its major centers. It stretched from north of the Hindu Kush down the entire length of the Indus and beyond into peninsular India. The Indus civilization is known only from archaeological evidence. Its origins traditionally were viewed as the result of the diffusion of farming and technology from more advanced cultures in Mesopotamia and on the Iranian plateau to Baluchistan and ultimately to the Indus Valley. One of the most important centers of Indus civilization was Mohenjo-Daro, situated along the west bank of the Indus River. Like most cities of the Indus civilization, it consisted of two major areas of occupation: a high citadel to the west and a lower city of domestic dwellings to the east. The Indus people supported themselves by irrigation-based agriculture. They grew domesticated rice, wheat, and barley, and they may have cultivated dates and cotton. Among the first people in the world known to have kept chickens, they also had dogs, buffalo, and humped cattle. They may also have domesticated pigs, horses, camels, and, possibly, elephants. The Aryan was a tribal and nomadic people who lived far away in Euro-Asia. They were unquestionably tough people and they were fierce and war-like. So their culture was oriented around warfare, and they were good at it. The Aryans first settled along the Indus River, in the same place where the Harappa people had lived. They settled down and mixed with the local Indian people. They lived there from about 1500 to 800 BC. It seems to be at this time that the caste system began in India. It was the Aryans who developed Hinduism, and also the classical language of Sanskrit. Aryans created four main castes. The top castes were made up of priests, kings, and warriors. The lowest caste was made up of workers who served the higher castes. Under the caste system, people could not rise to a higher caste. The Maurya and Gupta Empires in India The Maurya Empire was a geographically extensive and powerful empire in ancient India, ruled by the Mauryan dynasty from 321 to 185 BC. Originating from the kingdom of Magadha in the Indo-Gangetic plains (modern Bihar, eastern Uttar Pradesh and Bengal) in the eastern side of the Indian subcontinent, the empire had its capital city at Pataliputra (modern Patna). The Empire was founded in 322 BC by Chandragupta Maurya, who had overthrown the Nanda Dynasty and rapidly expanded his power westwards across central and western India taking advantage of the disruptions of local powers in the wake of the withdrawal westward by Alexander the Great's Greek and Persian armies. By 320 BC the empire had fully occupied Northwestern India. The Gupta Empire was an Ancient Indian empire which existed approximately from 320 to 550 CE and covered much of the Indian Subcontinent. Founded by Maharaja Sri-Gupta, the dynasty was the model of a classical civilization. The peace and prosperity created under leadership of Guptas enabled the pursuit of scientific and artistic endeavors. This period is called the Golden Age of India and was marked by extensive achievements in science, technology, engineering, art, dialectic, literature, logic, mathematics, astronomy, religion and philosophy that crystallized the elements of what is generally known as Hindu culture. Buddhism and Hinduism (Differences ; Similarities) They share some important beliefs – they both believe in reincarnation and the cycle of samsara – birth, life, death, and rebirth and in the influence of karma on the circumstances into which you will be born in the next life. They both believe that the ultimate end is to escape from the cycle of rebirth. The only differences are Buddhism believes in matter and soul and there is no place for God, while Hinduism in addition to matter and soul considers God as the creator of the universe. Buddhism is missionary religion which aims at converting entire mankind to the doctrines of Buddha; while Hinduism never seeks converts and it has no definite organization like the Buddhist sangha.

Aluminum foil industry - Free Essay Example

Sample details Pages: 25 Words: 7441 Downloads: 3 Date added: 2017/06/26 Category Statistics Essay Did you like this example? ABSTRACT This research is an attempt at understanding the Retail Market Scenario of Aluminium Foil Industry in Mumbai. It studies the distribution channel in the industry, factors that have led to the presence of strong brands like Freshwrapp and the likes in the Kitchen Foil sector. It also includes a detailed study of the impact of Advertising Sales promotion on Direct Sale and Brand Awareness in the said product category. The main Objectives are to infer whether advertising/ Sales promotion helps Direct Sale and Brand Awareness, to make the awareness of the product to let the customers know, what our product is, its benefit and advantages. How our product is different from competitors product. The methodologies used in the project revolve primarily around primary and secondary data collection via published reports of competitors and via survey (exploratory research). Don’t waste time! Our writers will create an original "Aluminum foil industry" essay for you Create order The findings are that the brand awareness of the product has increased more than double within two months duration and now we should promote the specific quality of our product and increase the sales by converting the awareness of the product into sales. About The Company INTRODUTION Name of the Organization: Eggfirst BBN India Advertising Design Pvt. Ltd. Establishment Year-2004 Firm Type-Pvt. Ltd. Nature of Business- Advertising Designing Level to Expand-International Philosophy: At Eggfirst BBN India, we share similar sentiments. And to achieve that, we work that extra hard. We put in that extra effort. We stretch that extra mile. And it all directly translates into superlative work for you. We follow the old fashioned mantra your success is our glory. Values- Integrity Honesty in every action Commitment On the foundation of integrity, doing whatever it takes to deliver, as promised. Passion Missionary zeal arising out of an emotional engagement with work Seamlessness Thinking and working together across functional silos, hierarchy levels, businesses And geographies. Strategy Planning and Research It all starts with providing a strategic direction for clients objectives. Strategy Planning:Putting years of experience and expertise to use, they formulate a unique, insightful strategy to successfully achieve clients marketing objectives. Market Research:Eggfirst backs their experience and knowledge by intensive and incisive research. Thoroughly analyzing the market conditions, current trends, case studies, competition and opportunitiesall to arrive at a winning strategy. Creative Strategy and Execution Eggfirst thoughts are often limited by a straightjacket of habits, norms, conventions and presumptions. Add to that iron boots of the fear of failure. Theres need to break-away from the constraints of traditionalism and explore the unknown. Unbound even by infinity. Thats exactly what Eggfirst do. They use creativity to give clients their brand the uniqueness. SERVICES Brand Building and Corporate Identity:A distinct brand identity that stands out from the crowd in a meaningful way. Campaign:Integrated messaging across media. Print:Strategically aligned and creatively driven ads newspaper, magazine and other print media. AV/ Multimedia:TVCs as well as audio-visual representation (linear or non-linear) for corporate presentations, product presentations, launch presentations, demo presentations, etc. Radio:Innovative, meaningful and effective radio jingles to communicate your message. Outdoor:Traditional outdoor collateral like hoardings, banners and bus-panels as well as BTL collateral such as wall paintings and shop-signages. Events, Exhibitions and Promotions:Event, Exhibition and Promotion specific campaigns that include theme ideation, pre-invitation mailers, stall backdrop design, event collateral design, AV presentation, post-event mailers and gift ideas. Internal Communication:Campaign ideation and execution for internally spreading specific messages like Customer Sensitivity, Employee/ Customer Feedback, Training/ Induction, CSR, IT Awareness, Voice of Employee, Employee Motivation etc Sales and Marketing Collateral:Newsletters, brochures, presentations, white papers, case studies, data sheets, POP collateral, posters, etc. Web:Interactive website using various technology platforms, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive traffic, and online campaigns (banners, mailers, newsletters etc.) including pay-per-lead email campaign. Direct Marketing:Communicating on a one-on-one basis with clients target audience through direct mailers, SMS campaign, telemarketing and other traditional as well as innovative direct marketing tools. SWOT ANALYSIS- a) STENGTH- Satisfy all needs of their customers. Delivering on time Creative and innovative in advertisement segment Quality output They have global exposure as well, with higher rewards appreciation. Team working environment is very efficient. b) WEAKNESS- Relatively new player in an extremely competitive business sector Not active into ATL advertising yet c) OPPORTUNITIES Can enter the global markets to attract global customers. Clients coming with new products to get advertisement. d) THREAT- Established Players as Competitors from domestic and international market Customers preference and taste being changed every now and then Relatively naive in the ever-blooming Advertising industry. Eggfirst BBN India is the Indian arm of BBN International, based out of Mumbai, India. A full-service advertising agency, Eggfirst offers end-to-end creative solutions for various business challenges. They are passionate about creating and fostering brands. They have a simple purpose: Create brands that people will love remember and buy. Through a combination of research, strategy, creativity and technology, they help their clients discover the potential of their brand, and unleash it. Some successful Contract- Jab ghar ki raunak badhani ho, diwaron ko jab sajana ho Come to, Eggfirst BBN India. The India focused arm of BBN International, Eggfirst BBN India is a full service ad agency offering end-to-end creative solutions for energizing brands. Paani mein rehkar bhi yeh kam gale, dhero kapde dhoye aur zyaada chale! Thats what most clients look for in their ad agency and thats exactly what they will find at Eggfirst BBN India. Combining the agility speed of a Concorde and the performance reliability of a Boeing 747, Eggfirst will take your brand on an enriching journey of aah se ah-a tak. Zyaada de ujala, din-o-din chalne wala, Eggfirst has soaked in the Indian summer for years now. Working at the ground level with some of the leading brands in India, they have rolled delightfully in the muddy puddle of marketing advertising, only to realise daag achche hai. Dhero Kapde dhoye aur Zyaada chale. Thats Eggfirst. Coming to Eggfirst BBN India with a marketing problem is like going to a restaurant when youre really hungry. Theres everything you care for (End-to-end advertising solutions). It offers a seven course meal (Research, Branding strategy, Creative strategy, Creative rendition, Media planning, Media buying, Launch). With the flavouring of clients choice (Creative, direct, humorous, emotional). Every item on the platter gets Eggfirsts special attention right from the time of handpicking the raw materials till the time they lays it out for their clients. Its a wholesome experience. Not only will the delicious food leave the client satisfied and delighted, the quality of service will simply stun them. Media planning and buying The final frontier, connecting with clients target audience in the most effective way Each brand is unique. So how why should the medium be common? Long back, a farmer in England, who used to rent out his cows to companies, came up with a unique and an extremely effective marketing strategy. He sprayed company logos on the cows. This helped the companies get recognition and visibility; increasing their brand equity.. Media Planning:Planning a mix of media, a judicious blend of traditional and innovative, in a way that it helps clients break-through-the-clutter and reach out to their target audience effectively Media Buying:Capabilities to buy media that best suits the strategy. Moreover, ensuring that non-availability is never an obstacle in clients path Windfall Translating a product into a brand; a successful brand its easier said than done. An exceptional brand success story is scripted with an exceptional culture. And thats precisely what clients will find at Eggfirst BBN India. And a lot more Globalization Integration of global expertise and network with incisive understanding of Indian conditions The sales and marketing harmony Driven by the understanding that sale is the ultimate aim and marketing the means. Adding value, subtracting expenses Focused on adding tangible value, reducing wastages If clients were a lanternEggfirst would be the oil. If clients were a pajama, Eggfirst would be the strings. Clients Oberoi Eureka Forbes Honeywell Johnson Johnson HDFC Bank Deutsche Bank Ten sports Star JP Morgan etc. Objective of the project: To infer whether Advertising/ Sales promotion helps Direct Sale and Brand Awareness. To make the awareness of the product. To let the customers know, what our product is, its benefit and advantages. How our product is different from competitors product. Methodology: The methodology followed in this project involved the following Phases: Collection of Data Type of the project Analysis of Data Conclusion Recommendation Data Collection- Data is collected by following methods- Qualitative Research: Primary Research Field Work. Secondary Research Online. Comparative/ Industry analysis Qualitative Research: Qualitative Research is about investigating the features of a market through in-depth research that explores the background and context for decision making. There are two main qualitative methods depth interviews and focus groups. However qualitative research can also include techniques such as usability testing, brainstorming sessions and vox pop surveys. Primary Research- Primary research involves gettingoriginal datadirectly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business This is about filling up questionnaire, and the questionnaires were filled by Retailers as well as Consumers with two different sets of Questions. I have done research at following places. Western Suburbs: Kandivli 6.Santacruz Bandra 7. Jogeshwari Dadar 8. Malad Lower Parel 9. Andheri Powai 10. Goregaon South Bombay: Colaba Napean Sea Road Kemps Corner Central Suburbs: Kurla Chembur New Bombay: Farthest Vashi Sanpada Total Samples: 300 (min) Secondary Research- Secondary marketing research, or desk research,already exist in one form or another. It is relatively cheap, and can be conducted quite quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand. So it may be untargeted, and difficult to use to make comparisons (e.g. financial data gather on Australian pensions will be different to data on Italian pensions). Comparative/ Industry analysis- Comparative or industry analysis is includes analysis with respect to another player in the same field. It gives real picture where product stands in the market. Type of the project- Market research project Analysis of Data This involves analysis of data collected by above methods. Conclusion Recommendation After completion of the entire analysis, interpretation recommendation were made on the basis of figures and diagrams. Limitations of the study: Inadequate information. Sample Size. Cannot disclose the product name as per companys guideline. Misleading answers that might affect our conclusion. Unwillingness of the Retailer to answer. Biases and prejudice due to Sales margins on the Retailers opinions. Market size of aluminium foil- Aluminium foil is widely used, the experts according to their characteristics of different applications, it is divided into more than 20 varieties. Different countries due to differences in levels of economic development, consumption structure of aluminium foil big gap there. Developed countries in Europe and the United States, aluminium foil packaging products for 70 percent of the total demand. In the Chinese market, aluminium is mainly used as industrial raw materials; manufacturing, packaging and aluminium foil only 30 percent of the total domestic demand. Into the 21st century, market competition and product homogeneity of trends, to stimulate the rapid development of the product packaging. 2002, the global packaging market size has more than 500 billion U.S. dollars The estimated markets for aluminium foil containers are as follows: Competitive Analysis of Alumunium foil: LAST PRICE MARKET CAPT. SALES TURNOVER NET PROFIT TOTAL ASSET HINDALCO 209.00 40009.80 19536.28 1915.63 34,267.87 NALCO 97.55 25140.96 5158.00 832.60 10395.58 CENTURY EXTR 5.15 42.20 122.71 5.35 64.85 MAAN ALUMINIUM 52.15 17.63 68.88 1.91 29.83 GUL FOIL 77.80 63.81 131.03 3.20 119.22 The above analysis shows that who the major players in aluminium industry. Hindalco holds the 1st position and Gul Foil is on 5th position. LITERATURE REVIEW What is Aluminum Foil- Aluminium foil is the thin metal leaf aluminium with a thickness of not more than 0.2 mm. However, most commonly used foils have thickness of 0.006 mm. It is used for various reasons like, packaging of food, packaging of pharmaceuticals product etc. Packaging today responds to consumers demands for choice and convenience as well as changed production and distribution conditions and systems. By safeguarding product quality, packaging allows products to be transported and distributed locally, regionally and even globally, thereby making valuable food resources available to a wider population. In modern households, people increasingly turn to the use of fully-prepared meals, canned and frozen foods, in a wide variety of portion sizes, to save time in cooking and preparing meals. Packaging makes this possible. Raw Materials Aluminum numbers among the most abundant elements: after oxygen and silicon, it is the most plentiful element found in the earths surface, making up over eight percent of the crust to a depth of ten miles and appearing in almost every common rock. However, aluminum does not occur in its pure, metallic form but rather as hydrated aluminum oxide (a mixture of water and alumina) combined with silica, iron oxide, and titania. The most significant aluminum ore is bauxite, named after the French town of Les Baux where it was discovered in 1821. Bauxite contains iron and hydrated aluminum oxide, with the latter representing its largest constituent material. At present, bauxite is plentiful enough so that only deposits with an aluminum oxide content of forty-five percent or more are mined to make aluminum. Concentrated deposits are found in both the northern and southern hemispheres, with most of the ore used in the United States coming from the West Indies, North America, and Australia. Since bauxite occurs so close to the earths surface, mining procedures are relatively simple. Explosives are used to open up large pits in bauxite beds, after which the top layers of dirt and rock are cleared away. The exposed ore is then removed with front end loaders, piled in trucks or railroad cars, and transported to processing plants. Bauxite is heavy (ge nerally, one ton of aluminum can be produced from four to six tons of the ore), so, to reduce the cost of transporting it, these plants are often situated as close as possible to the bauxite mines. The Manufacturing Process Extracting pure aluminum from bauxite entails two processes. First, the ore is refined to eliminate impurities such as iron oxide, silica, titania, and water. Then, the resultant aluminum oxide is smelted to produce pure aluminum. After that, the aluminum is rolled to produce foil. RefiningBayer process The Bayer process used to refine bauxite comprises four steps: digestion, clarification, precipitation, and calcinations. During the digestion stage, the bauxite is ground and mixed with sodium hydroxide before being pumped into large, pressurized tanks. In these tanks, called digesters, the combination of sodium hydroxide, heat, and pressure breaks the ore down into a saturated solution of sodium aluminates and insoluble contaminants, which settle to the bottom. The next phase of the process, clarification, entails sending the solution and the contaminants through a set of tanks and presses. During this stage, cloth filters trap the contaminants, which are then disposed of. After being filtered once again, the remaining solution is transported to a cooling tower. In the next stage, precipitation, the aluminum oxide solution moves into a large silo, where, in an adaptation of the Deville method, the fluid is seeded with crystals of hydrated aluminum to promote the formation of aluminum particles. Calcinations, the final step in the Bayer refinement process. Smelting Smelting, which separates the aluminum-oxygen compound (alumina) produced by the Bayer process, is the next step in extracting pure, metallic aluminum from bauxite. Although the procedure currently used derives from the electrolytic method invented contemporaneously by Charles Hall and Paul-Louis-Toussaint Hroult in the late nineteenth century, it has been modernized. First, the alumina is dissolved in a smelting cell, a deep steel mold lined with carbon and filled with a heated liquid conductor that consists mainly of the aluminum compound cryolite. Next, an electric current is run through the cryolite, causing a crust to form over the top of the alumina melt. When additional alumina is periodically stirred into the mixture, this crust is broken and stirred in as well. As the alumina dissolves, it electrolytically decomposes to produce a layer of pure, molten aluminum on the bottom of the smelting cell. The oxygen merges with the carbon used to line the cell and escapes in the form of carbon dioxide. Rolling foil After the foil stock is made, it must be reduced in thickness to make the foil. This is accomplished in a rolling mill, where the material is passed several times through metal rolls called work rolls. As the sheets (or webs) of aluminum pass through the rolls, they are squeezed thinner and extruded through the gap between the rolls. The work rolls are paired with heavier rolls called backup rolls, which apply pressure to help maintain the stability of the work rolls. This helps to hold the product dimensions within tolerances. The work and backup rolls rotate in opposite directions. Lubricants are added to facilitate the rolling process. During this rolling process, the aluminum occasionally must be annealed (heat-treated) to maintain its workability. As the foil sheets come through the rollers, they are trimmed and slitted with circular or razor-like knives installed on the roll mill. Trimming refers to the edges of the foil, while slitting involves cutting the foil into several sheets. These steps are used to produce narrow coiled widths, to trim the edges of coated or laminated stock, and to produce rectangular pieces. For certain fabricating and converting operations, webs that have been broken during rolling must be joined back together, or spliced. Common types of splices for joining webs of plain foil and/or backed foil include ultrasonic, heat-sealing tape, pressure-sealing tape, and electric welded. The ultrasonic splice uses a solid-state weldmade with an ultrasonic transducerin the overlapped metal. Finishing processes For many applications, foil is used in I V / combination with other materials. It can be coated with a wide range of materials, such as polymers and resins, for decorative, protective, or heat-sealing purposes. It can be laminated to papers, paperboards, and plastic films. It can also be cut, formed into any shape, printed, embossed, slit into strips, sheeted, etched, and anodized. Once the foil is in its final state, it is packaged accordingly and shipped to the customer. Quality Control In addition to in-process control of such parameters as temperature and time, the finished foil product must meet certain requirements. For instance, different converting processes and end users have been found to require varying degrees of dryness on the foil surface for satisfactory performance. A wet ability test is used to determine the dryness. In this test, different solutions of ethyl alcohol in distilled water, in increments of ten percent by volume, are poured in a uniform stream onto the foil surface. If no drops form, the wet ability is zero. The process is continued until it is determined what minimum percent of alcohol solution will completely wet the foil surface. Other important properties are thickness and tensile strength. Standard test methods have been developed by the American Society for Testing and Materials (ASTM). Thickness is determined by weighing a sample and measuring its area, and then dividing the weight by the product of the area times the alloy density. Tension testing of foil must be carefully controlled because test results can be affected by rough edges and the presence of small defects, as well as other variables. The sample is placed in a grip and a tensile or pulling force is applied until fracture of the sample occurs. The force or strength required to break the sample is measured. The Future of Aluminium Foil The popularity of aluminum foil, especially for flexible packaging, will continue to grow. Four-sided, fin-sealed pouches have gained wide popularity for military, medical, and retail food applications and, in larger sizes, for institutional food service packs. Pouches have also been introduced for packaging 1.06 to 4.75 gallons (4-18 litres) of wine for both retail and restaurant markets, and for other food service markets. In addition, other products continue to be developed for other applications. The increase in popularity of microwave ovens has resulted in the development of several forms of aluminum-based semi-rigid containers designed specifically for these ovens. More recently, special cooking foils for barbecuing have been developed. However, even aluminum foil is being scrutinized in regard to its environmental friendliness. Hence, manufacturers are increasing their efforts in the recycling area; in fact, all U.S. foil producers have begun recycling programs even though aluminum foils total tonnage and capture rate is much lower than that of the easy-to-recycle aluminum cans. Aluminum foil already has the advantage of being light and small, which helps reduce its contribution to the solid waste stream. In fact, laminated aluminum foil packaging represents just 17/lOOths of one percent of the U.S. solid waste. For packaging waste, the most promising solution may be source reduction. For instance, packaging 65 pounds (29.51 kilograms) of coffee in steel cans requires 20 pounds (9.08 kilograms) of steel but only three pounds (4.08 kilograms) of laminated packaging including aluminum foil. Such packaging also takes up less space in the landfill. The Aluminum Associations Foil Division is even developing an educational program on aluminum foil for universities and professional packaging designers in order to help inform such designers of the benefits of switching to flexible packaging. Aluminum foil also uses less energy during both manufacturing and distribution, with in-plant scrap being recycled. In fact, recycled aluminum, including cans and foil, accounts for over 30 percent of the industrys yearly supply of metal. This number has been increasing for several years and is expected to continue. In addition, processes used during foil manufacturing are being improved to reduce air pollution and hazardous waste. Few Brands prevailing in the market. FRESHWRAPP SUPERWRAP HOMEFOIL NUTRIWRAP JACKSON FRESHWRAPP: Hindalco is Asias largest integrated primary producer of aluminium and among the most cost-efficient producers globally. Its house foil brands include Superwrap, Freshwrapp and Freshpakk semi-rigid containers, which are convenient and popular with consumers. Delivering never-before-tried solutions to customers in India and across the globe, Hindalco has the distinction of being Indias premier supplier of foil and foil laminates plain lacquered and printed Hindalcos best quality of Food Wrapping Foil that are basically used for wrapping food items such as chapatti, sandwiches and others. The product are available in different types of specification, they are made and developed from high quality materials. These products are available in different types specification. 11 micron X 300 mm 72 mtrs , 18 mtrs , 9 mtrs , 120 grams , 50 grams SUPERWRAP: Store About this product: Superwrap Aluminium Foil by Hindalco 72metre Keeps the food fresh and hygienic wherever you take.with this new Superwrap Pure Aluminium Foil by Hindalco. Mfg. by HINDALCO INDUSTRIES LTD. (foil division) HOMEFOIL: Hygienically safe for wrapping, storing, covering, sealing, baking and grilling of food products. Keeps food warm and fresh, with aroma and taste intact. Unique rust proof cutter for easy dispensing. Homefoil Jumbo Blue 75m x 300mm Code :A14HJB Homefoil Jumbo Yellow 35m x 300m, 500 gm Wt. Extra thick Code :A12JY Homefoil Jumbo Red 99m x 300mm Code :A8HJR NUTRIWRAP- Nutriwrap is aluminium foil which is mainly used for food packaging. It is an 11 micron aluminium foil which can be used for sweet boxes and Tiffin packaging. 11 micron being used against market standard of 9 micron matching international standards embossed foil being launched for the first time in india better strength more value for money edge over competitors Products: 9 meters pack (economy, standard, premium ) for house hold use. special economy size of 225mm width introduced for sweet boxes . 18 meters institutional pack . 72 meter jumbo pack for bulk users (hotels, mass catering) pull-up sheets for roti-wrap, sandwich-wrap, fast food / snacks restaurant. Why Aluminium Foil Freezer-to-oven convenience The only packaging that can withstand extreme temperature changes, aluminum can go from the freezer to the oven to the table saving time during food preparation. Microwaveability Its true aluminiumfoil containers can be used in microwave ovens!In fact, foods heat more thoroughly in aluminium than in plastic and retain more of their original texture and flavor. Transportability Aluminium containers are leak-resistant, sturdy, stackable, and keep foods fresher than plastic or Styrofoam containers. Easy clean up Choose easy clean-up or no clean-up. After cooking, save your aluminum containers and recycle them. Tri-oven ability Not only can aluminium containers be used in a microwave oven, they also stand up to conventional ovens and toaster ovens without melting, charring, or compromising the foods original flavour. These attractive properties of rolled aluminium used in packaging can be summarised (1) Durability and Strength Aluminium foil is commonly produced in the 1000 series alloys, alloyed only with iron and silicon. These alloys work harden when subject to cold deformation. The thickness (gauge), alloy and temper can be chosen so that the exact properties required can be achieved. Stamped foil containers therefore retain their shape and rigidity. (2) Lightness The low density and thinner sections of aluminium compared with some competing packaging materials means a reduced weight, saving energy in transport. (3) Thermal Conductivity Aluminium is an excellent conductor of heat and therefore the chilling and heating of the contents of aluminium packaging can take place quickly, with minimal thermal gradients. (4) Heat Resistance Aluminium packaging resists a very wide range of temperature, from the very cold to the very hot. There is no risk of cracking, melting or burning. Aluminium packaging products can be stored in the coldest deep freeze and heated in the hottest oven. (5) Barrier Properties Aluminium foil acts as a total barrier to light, gases and liquids and can extend the useful life of foodstuffs for long periods of time, measured in years. (6) Food and Drink Compatibility The vast majority of foods and drinks have no adverse effects on uncoated aluminium, so there is no contamination. With very acid or alkali ingredients a wide range of food-contact coatings are available affording full protection to the contents of the foil packaging or the can. (7) Decorative Potential Aluminium foil and can stock is compatible with all printing processes so that the contents of the foil or the can be attractively presented. (8) Foil Laminates Aluminium foil can be laminated to produce tough packaging systems that withstand rough handling in the distribution chain. (9) Sustainability of Aluminium Packaging The use of aluminium packaging saves food wastage and saves energy in transport. The aluminium can be recycled after use repeatedly with no loss in quality. The current recycling rate of the aluminium beverage can in the UK is 42%. The high value of aluminium in the waste stream means that it is economically viable as well as environmentally advantageous for aluminium packaging products to be removed from the waste stream for recycling. Local Authorities can raise revenue from collecting aluminium from the waste stream, subsidising less valuable materials. Schools and charities can raise funds by arranging to collect aluminium foil and beverage cans for recycling. Few more Advantages of Aluminium Foil Aluminium foil containers bring many advantages to the food packaging market. In combination, these advantages position aluminium foil containers uniquely among material choices for the food processing industry, the food service industry and consumer alike. Because of their unique combination of advantages, the aluminium foil container qualifies as the perfect package for numerous food packaging applications. Among these advantages are: Consumer Friendly: Because foil can withstand wide temperature changes better than other packaging materials, it can go from freezer to oven to the dinner table without changing containers. Aluminium foil containers are designed so that they nest very well, taking up little space Aluminium foil containers are leak-resistant and keep foods fresher whether in the refrigerator or in the freeze Aluminium foil containers are easy to clean up for re-use or for recycling Aluminium foil containers are versatile. Consumers can reheat or freeze food products directly in the foil container, dispose of it or recycle it. Foil containers have been selected by Meals on Wheels and by many take-out restaurants and food service companies for their great properties, low cost and convenience. Aluminiums conductivity helps speed both baking and freezing and allows faster and better product reconstitution than that of other packaging materials. Recyclable: One of aluminiums environmental advantages is its recyclability. Aluminium has an inherent value. As the leading recycled material in world, aluminium helps pay for many municipal recycling programs, saves billions of dollars annually in energy costs, helps create thousands of jobs and tax dollars in the collecting and processing industries and lowers the cost of aluminium The amount of aluminium recycled has doubled in the past ten years and now represents 28% of the scrap value of all recycled materials. It all adds uprecycling aluminium makes sound commercial as well as environmental sense .Aluminium is the most valuable consumer recycled material. At over $1,200 per ton, it is more than three times more valuable than the next most valuable material available for recycling Foil Container Designs and Applications- Aluminium foil containers serve a number of markets. A wide range of container designs are available in the retail market. As seen here, baking pans, roasting pans, muffin pans, pizza pans, cookie sheets, carryout containers, etc., are widely available to the consumer. Generally, these containers also come in a variety of sizes, depending on the specific consumer needs. Specialty items such as oven and burner liners are also in widespread use. An even wider selection of aluminium foil containers is available to other segments of the market, where aluminium foil containers can be focused on a specific market segment needs FOIL Usage: Packaging. As aluminium foil acts as a complete barrier to light and oxygen (which cause fats to oxidise or become rancid), odours and flavours, moisture, and bacteria, it is used extensively in food and pharmaceutical packaging. Aluminium foil is used to make long life packs (aseptic packaging) for drinks and dairy products which enables storage without refrigeration. Aluminium foil laminates are also used to package many other oxygen or moisture sensitive foods, and tobacco, in the form of pouches, sachets and tubes, and as tamper evident closures. Aluminium foil containers and trays are used to bake pies and to pack takeaway meals, ready snacks and long life pet foods. Aluminium foil is widely sold into the consumer market, usually in rolls of around 50 centimetres width and several metres in length [8]. It is used for wrapping food in order to preserve it, for example when storing leftover food in a refrigerator (where it serves the additional purpose of preventing odour exchange), when taking sandwiches on a journey, or when selling some kinds of take-away or fast food. Tex-Mex restaurants in the United States, for example, typically provide take-away burritos wrapped in aluminium foil. Insulation Aluminium foil is also widely used for thermal insulation (barrier and reflectivity), heat exchangers (heat conduction) and cable liners (barrier and electrical conductivity). Foils in special alloys are even used for structural honeycomb components for aircraft. Aluminium foils heat conductive qualities make it a common accessory in hookah smoking: a sheet of perforated aluminium foil is frequently placed between the coal and the tobacco, allowing the tobacco to be heated without coming into direct contact with the burning coal. EMF Shielding The typical shielding effectiveness of aluminium foil for a 100 MHz Spectrum is 80 dB per standard mil. It will block all broadcast radio waves when completely surrounding the receiver and absorb free standing waves when grounded. Cooking Aluminium foil is also used for barbecuing more delicate foods such as mushrooms and vegetables; food is wrapped in foil then placed on the grill, preventing loss of moisture that may result in a less appealing texture. As is the case with all metallic items, aluminium foil reacts to being micro waved. This is due to the effect of electric fields of the microwaves causing a build up of charge to form between the sharp points in the aluminium; if enough charge accumulates it will discharge to a different place on the foil, creating a spark (i.e., arcing). Due to frequent use in food services, this commonly leads to kitchen fires [citation needed]. The design of modern microwave ovens has been corrected so microwave energy cannot be reflected back into the magnetron, and aluminium packages designed for microwave heating are available. Art and decoration Heavier foils made of aluminium are used for art, decoration, and crafts, especially in bright metallic colours. Metallic aluminium, normally silvery in colour, can be made to take on other colours through anodization. Anodizing creates an oxide layer on the aluminium surface that can accept coloured dyes or metallic salts, depending on the process used. In this way, aluminium is used to create an inexpensive gold foil that actually contains no gold, and many other bright metallic colours. These foils are sometimes used in distinctive packaging. Geochemical sampling Foil is used by organic/petroleum geochemists for protecting rock samples taken from the field and in the lab, where the sample is subject to biomarker analysis. While plastic or cloth bags are normally used for a geological sampling exercise, cloth bags are permeable and may allow organic solvents or oils (such as oils imparted from the skin) to taint the sample, and traces of the plastics from plastic bags may also taint the sample. Foil provides a seal to the ingress of organic solvents and does not taint the sample. Foil is also used extensively in geochemical laboratories to provide a barrier for the geochemist, and for sample storage. Polishing steel A simple and inexpensive way to remove rust from and polish steel surfaces by hand is to rub it with aluminium foil dipped in water. The aluminium foil is softer than steel, and will not scratch the surface. As heat is generated by rubbing friction, the aluminium will oxidize to produce aluminium oxide. Aluminium has a higher reduction potential than iron, and will therefore leach oxygen atoms away from any rust on the steel surface. Aluminium oxide is harder than steel, and the microscopic grains of aluminium oxide produced creates a fine metal polishing compound that smoothes the steel surface to a bright shine. Ribbon microphones The material use in many ribbon microphones is aluminium leaf or imitation silver leaf as it is sometimes called. This is pure aluminium and is around .6-2.0 micron thick. It is in fact virtually the same material that the BBC used on Coles ribbons, with the exception that they also hand beat the leaf even more. They did this by sandwiching the ribbon between toilet paper and beating with a ball peen hammer. This cold forges the leaf. Corrugations must also be imparted into the ribbon, Coles used 25 per inch, RCA 44BX has 19 per inch (and is around 2 long) and the RCA 77 has 13 corrugations per inch. RCA ribbon material is around 1 1.5 micrometers (microns) or .00005 inch. The new Nady ribbon plus AEA both clearly advertise the fact they use 2 micron aluminium ribbon in their mics 4 P ANALYSES FOR THE PRODUCT- These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: product, price, place, and promotion. Marketing-mix decisions must be made to influence the trade channels as well as the final consumers. Typically, the firm can change its price, sales-force size, and advertising expenditures in the short run. However, it can develop new products and modify its distribution channels only in the long run. Thus, the firm typically makes fewer Period-to-period marketing-mix changes in the short run than the number of marketing- Mix decision variables might suggest. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. Four Ps Four Cs Product Customer solution Price Customer cost Place Convenience Promotion Communication Winning companies are those that meet customer needs economically and conveniently and with effective communication. Product The product should provide solution to the customer that how cans the product can help them like how the aluminium foil is useful for the customer. Aluminium foil can provide following solutions- a) Food Protection A layer of alufoil acts as a complete barrier against the penetration of light, moisture and flavours so stopping contamination and the loss of organoleptic characteristics b) Hygiene, safety and product security Aluminium foil is safe for use in contact with foodstuffs, does not harbour or promote bacteria and is an ideal protection against contamination and product tampering. c) Heat performance Alufoil withstands high temperatures without distorting or melting. It also conducts and dissipates heat quickly -ideal for heat-sealing processes. d) Sustainability Alufoil saves weight and reduces spoilage of sensitive products. Easily laminated with other materials, alufoil improves the performance of flexible packaging substrates and makes thinner laminates possible so saving resources. Modern separation techniques allow aluminium foil in household waste to be extracted and then recycled at a fraction of its original energy cost. Price Price of product should lie in range which is affordable for customer or customer can justify the cost of the product. But price is not only the criteria for customer. Now a days customers are more concerned for quality than the cost. Place Product should be available at a place which is easily accessible to consumers. If the substitute product will be available easily than your product, customer moves towards those products. Promotion- Promotion of product should be in such a way that can attract the customer. Direct selling is most effective for aluminium foil but its very expensive time consuming. There are many brand of aluminium foil present in market so company have to increase brand awareness have to tell how its product is better than others. The most important customer of company is housewives who use the aluminium foil for food packaging, vegetable packaging. Company should target housewives and communicate them effectively that how aluminium foil are so useful for them and how our product is the best for them. Promotional Tools Each promotional tool has its own unique characteristics and costs. Advertising: Advertising can be used to build up a long-term image for a product (Coca-Cola ads) or trigger quick sales (a Searss ad for a weekend sale). Advertising can reach geographically dispersed buyers efficiently. Certain forms of advertising (TV advertising) typically require a large budget, whereas other forms (newspaper advertising) can be done on a small budget. Sales promotion: Although sales-promotion toolscoupons, contests, premiums, and the likeare highly diverse, they offer three distinctive benefits: (1) communication (they gain attention and usually provide information that may lead the consumer to the product); (2) incentive (they incorporate some concession or inducement that gives value to the consumer); and (3) invitation (they include a distinct invitation to engage in the transaction now). Sales promotion can be used for short-run effects such as dramatizing product offers and boosting sales. Public relations and publicity: The appeal of public relations and publicity is based on three distinctive qualities: (1) high credibility(news stories and features are more authentic and credible than ads); (2) ability to catch buyers off guard (reach prospects who prefer to avoid salespeople and advertisements); and (3) dramatization (the potential for dramatizing a company or product). Personal selling: Personal selling has three distinctive qualities: (1) personal confrontation(it involves an immediate and interactive relationship between two ormore persons); (2) cultivation (it permits all kinds of relationships to spring up,ranging from a matter-of-fact selling relationship to a deep personal friendship);and (3) response (it makes the buyer feel under some obligation for having listenedto the sales talk). Direct marketing: All forms of direct marketingdirect mail, telemarketing, Internet marketingshare four distinctive characteristics: They are (1) non-public (the message is normally addressed to a specific person); (2) customized (the message can be prepared to appeal to the addressed individual); (3) up-to-date (a message can be prepared very quickly); and (4) interactive (the message can be changed depending on the persons response). Output of Primary Research- People know why dont know why they buy, but they know why they dont buy. Housewives believe that aluminum foil keep food (Roti) warm, fresh and Healthy. (Definition of fresh for them is maintaining softness of roti) Housewives buys aluminum foil because their friends buy it, because their children urge to buy it, and because retailer force them to buy by giving some incentives. Among those who dont buy it because they know that use of aluminum foil for wrapping chapattis, doesnt help to keep it fresh. Cotton Tissue paper is good and cost effective replacement to wrap chapattis instead of aluminum foil Where product stands- Product X Distribution Network is very weak. Brand awareness is almost zero. Packaging is Dull, doest stand out like Competitors. Product X is more use in local Saloons for Hair Coloring. X is used in HUKA FOILS. Unwanted SKUs of X have created lot of confusions. Objective of Study- Current size of aluminum food wrapping foil industry: Brand size Current growth rates of aluminum food wrapping foil industry Market shares Region wise local competitors Scientific differentiation in benefit between these products and aluminum foils Demographic and Psychographic consumer profile media habits Brand proposition: Which brand benefit will take up a unique position in consumer mind. BCG matrix for the product TheBCG matrix also calledBCG modelrelates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. TheBCG matrixmodel is aportfolio planningmodel developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitly also company business units)into four categories based on combinations ofmarket growthandmarket sharerelative to the largest competitor. What is BCG matrix and how does the BCG model work? BCG STARS(high growth, high market share) Stars are defined by having high market share in a growing market. Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS(high growth, low market share) These products are in growing markets but have low market share. Question marks are essentially new products where buyers have yet to discover them. The marketing strategy is to get markets to adopt these products. Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. BCG CASH COWS(low growth, high market share) Cash cows are in a position of high market share in a mature market. If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. Investments into supporting infrastructure can improve efficiency and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS(low growth, low market share) Dogs are in low growth markets and have low market share. Dogs should be avoided and minimized. Expensive turn-around plans usually do not help. Our product lies in BCG QUESTION MARK. It means product is in growing market but have low market share. Question marks are essentially new products where buyers have yet to discover them. So good promotional strategies should be adopted, Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. Conclusion The findings are that the brand awareness of the product has increased more than double within two months duration and now we should promote the specific quality of our product and increase the sales by converting the awareness of the product into sales. NOTE: I have not mentioned the products name on which I did this project due to an NDA signed by (Eggfirst) with their clients.